@Davidanderson707
An online advertising platform is a digital marketplace that connects advertisers with publishers to promote products or services. These platforms enable businesses to create, manage, and optimize ad campaigns across various channels, including search engines, social media, and websites. Key features often include targeting options, analytics, and performance tracking to ensure effective audience reach and engagement. Popular platforms like Google Ads and Facebook Ads facilitate pay-per-click (PPC) and display advertising, allowing advertisers to control budgets and measure ROI. By leveraging data and algorithms, these platforms enhance ad visibility and improve conversion rates, making them essential for modern marketing strategies.